the amsterdam music theater - new campaign
a new poster campign for the recently rebranded 'amsterdam music theater'
street culture
'Het Muziektheater Amsterdam' - new campaign
'Het Muziektheater Amsterdam' - new campaign
My new poster series for the 'Het Muziektheater Amsterdam' - Amsterdam Music Theater, based on an identity (and custom font) designed last year by local design agency 'Koeweiden Postma'. I was asked to make a new campaign style using the existing elements (a tough gig this one) and i chose to go for maximum impact and strong branding, which i felt they needed. Mainly accentuating the two identity colours (red & black) and cleaning up the hierarchy of the typography and information. The two main topics are ballet and opera productions. I will also be developing and implementing other various media types for them in the coming year.
